{"id":138,"date":"2022-04-22T11:54:31","date_gmt":"2022-04-22T06:24:31","guid":{"rendered":"https:\/\/test.tntra.io\/blog\/?p=138"},"modified":"2025-02-07T21:42:19","modified_gmt":"2025-02-07T16:12:19","slug":"ecommerce-personalization","status":"publish","type":"post","link":"https:\/\/www.tntra.io\/blog\/ecommerce-personalization\/","title":{"rendered":"Moving Past Selling on Amazon: eCommerce Personalization is Key"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #c4161d;color:#c4161d\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #c4161d;color:#c4161d\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.tntra.io\/blog\/ecommerce-personalization\/#The_eCommerce_Software_Market_is_Growing_Rapidly\" >The eCommerce Software Market is Growing Rapidly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.tntra.io\/blog\/ecommerce-personalization\/#Continuous_Innovation_in_eCommerce_Takes_Charge\" >Continuous Innovation in eCommerce Takes Charge<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.tntra.io\/blog\/ecommerce-personalization\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>\u201cThere\u2019s a lot of struggle when it comes to finding a vintage fashion brand. Of Course, you could go to Amazon or eBay and get compromised quality products. But, suppliers and buyers of luxury vintage fashion didn\u2019t have a meeting place, and that\u2019s what we tried to offer,\u201d says the founder of Asia\u2019s #1 luxury vintage fashion brand.<\/p>\n\n\n\n<p>The Fifth Collection could have quickly sold its merchandise on Amazon. But they won\u2019t be able to deliver a product-specific customer experience. On top of that, getting lost is easy in the herd. What they needed was an innovation in eCommerce software.<\/p>\n\n\n\n<p>An online shopping store that offers luxury vintage fashion was the answer. Dedicated specifically to vintage lovers and suppliers, The Fifth Collection is one of the best ecommerce platforms that delivers exceptional e-Commerce experience and is the leader in its industry. All because of what? Continuous innovation in engineering and forgoing off-the-shelf selling.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_eCommerce_Software_Market_is_Growing_Rapidly\"><\/span>The eCommerce Software Market is Growing Rapidly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In 2021, the eCommerce software application market brought close to $6 billion in 2021. The<a href=\"https:\/\/www.statista.com\/statistics\/643904\/worldwide-e-commerce-software-market-size\/\" target=\"_blank\" rel=\"noreferrer noopener\"> industry is expected to grow by $1.2 billion<\/a> in revenue by the end of 2025.&nbsp;<\/p>\n\n\n\n<p>Since all eCommerce sales are estimated to reach $6.5 trillion by the end of 2023 (22% of all global retail sales), the number of eCommerce software for building an online store is increasing every day.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"288\" src=\"https:\/\/www.tntra.io\/blog\/wp-content\/uploads\/2022\/04\/global-ecommerce-software-market.jpg\" alt=\"\" class=\"wp-image-140\" srcset=\"https:\/\/www.tntra.io\/blog\/wp-content\/uploads\/2022\/04\/global-ecommerce-software-market.jpg 512w, https:\/\/www.tntra.io\/blog\/wp-content\/uploads\/2022\/04\/global-ecommerce-software-market-300x169.jpg 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">Source: VMR<\/figcaption><\/figure><\/div>\n\n\n<p>Exponential technologies and innovations like Virtual and Augmented Reality (try glasses online before you buy them), Machine Learning (prepare your care based on past orders), Speech and Pattern recognition (order online using voice and smart assistants), among several others, contribute to the growth of eCommerce.<\/p>\n\n\n\n<p>E-commerce subscription, a major game-changer, is a driving force in the industry.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/univdatos.com\/report\/subscription-e-commerce-market\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Global Subscription E-commerce market was valued at US$ 34.7 billion in 2020<\/strong><\/a><strong> and is anticipated to reach US$ 2,643.6 billion by 2028, displaying an explosive CAGR of 72.9% over the forecast period (2021-2028)<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"258\" src=\"https:\/\/www.tntra.io\/blog\/wp-content\/uploads\/2022\/04\/global-subscription-ecommerce-market.jpg\" alt=\"\" class=\"wp-image-141\" srcset=\"https:\/\/www.tntra.io\/blog\/wp-content\/uploads\/2022\/04\/global-subscription-ecommerce-market.jpg 512w, https:\/\/www.tntra.io\/blog\/wp-content\/uploads\/2022\/04\/global-subscription-ecommerce-market-300x151.jpg 300w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">Source: UnivDatos Market Insights<\/figcaption><\/figure><\/div>\n\n\n<p>The sector is experiencing tremendous growth. The idea of selling products and services on a monthly or yearly basis is an amazing customer retention strategy. And with the introduction of multiple payments over a period of time, the subscription model continues to evolve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Continuous_Innovation_in_eCommerce_Takes_Charge\"><\/span>Continuous Innovation in eCommerce Takes Charge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Commercial off-the-shelf (COTS) products are meant for the mass market. The purpose is to serve the common requirements of businesses. However, they do not solve the unique business problem that enterprises face.<\/p>\n\n\n\n<p>eCommerce players like Amazon, eBay, Alibaba heavily dominate the industry. But there is a niche market for countless products that aren\u2019t available on these popular <a href=\"https:\/\/www.tntra.io\/blog\/multi-vendor-marketplace-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketplaces<\/a>. And even if they are, the personalized experiences that companies want to deliver aren&#8217;t as promising as they could deliver on their own site.<\/p>\n\n\n\n<p>Today, product customization is essential. eCommerce companies that offer the best ecommerce software for customization for their customers to access their portals and personalize their experience.&nbsp;<\/p>\n\n\n\n<p><strong>The promotional strategies are one of the biggest changes that off-the-shelf eCommerce players do not offer.&nbsp;<\/strong><\/p>\n\n\n\n<p>When brands need personalized targeting, they are limited by eCommerce marketplaces. Custom solutions enable them to integrate online advertising and target specific segments of customers. Digital channels like social media platforms, information portals, even streaming websites are heavily utilized for band-specific promotional activities.<\/p>\n\n\n\n<p>Today, social media is a driving force behind e-Commerce sales. <a href=\"https:\/\/www.statista.com\/statistics\/277045\/us-social-commerce-revenue-forecast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social commerce sales will reach $80 billion by 2025<\/a>. Companies that have an eCommerce website can easily promote their products on social media platforms and reach an audience that was not available earlier.&nbsp;<\/p>\n\n\n\n<p>All of this is possible with <a href=\"https:\/\/www.tntra.io\/blog\/ecommerce-personalization\/\" target=\"_blank\" rel=\"noreferrer noopener\">custom eCommerce solutions<\/a> that are accessible, convenient, and, most importantly &#8211; deliver a personalized experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Enterprises need to think beyond the \u201ceasier to implement\u201d approach. Marketplaces do not serve a niche audience. Custom solutions and continuous innovation &#8211; these two are the cornerstone for the successful personalization of customer experiences. To reach a mass market, such marketplaces make sense, but it comes at the cost of losing a certain amount of brand equity. Building a brand and taking control of the best software for eCommerce process comes with a custom eCommerce solution, and <a href=\"https:\/\/www.tntra.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tntra, the leading software product engineering company<\/a> can assist you with high-quality and personalized eCommerce applications. When you need the right expertise, our team stands with you.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThere\u2019s a lot of struggle when it comes to finding&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1105,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domains"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Moving Past Selling on Amazon: eCommerce Personalization is Key<\/title>\n<meta name=\"description\" content=\"eCommerce personalization has become a key ingredient in online shopping success. 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