In 2010, Amazon moved from physical servers to Amazon Web Services(AWS) cloud, which was its first step into DevOps. The first thing that happened – it gave them the capability to scale up and down in single-serve increments.

Another thing that happened was that Amazon started using a continuous deployment process through an internal system known as Apollo. Its biggest advantage was that developers could deploy code whenever they wanted on any of the servers, a good example of the DevOps culture.

By May 2011, Amazon deployed new software to production servers on an average of every 11.6 seconds. DevOps constantly increased the frequency of deployment, which at one point led Amazon to deploy 1079 software to the production servers. 

With this implementation and the new load balancer, Amazon ensured that only 1 out of 100,000 deployments resulted in outages on the website. 

(Source: Help Systems)

DevOps and Innovation: The Dynamic

86% of companies believe that faster production and deployment of new software is crucial. Today, software is the ultimate outcome of all technology-based innovations. Apps and websites, enterprise solutions, and AI-based systems are the answer to complex problems. 

63% of enterprises that utilize DevOps release new software more frequently than others. Innovations are a first – and for that, creating new software solutions is a must. Therefore, DevOps innovation technology is essential when it comes to releasing new software that can offer a competitive advantage.

Studies show that DevOps innovation ideas inevitably maximize efficiency. The speed at which innovation is introduced is critical to its success. DevOps automates the engineering processes, end-to-end, by relying on proven software deployment methods. 

Faster product deployment also enables DevOps experts at an enterprise to experiment with innovation. Inventors can have a patent filed for their findings but transforming it into a product takes time. Therefore, DevOps becomes a necessity where innovation needs to be consistently upgraded.

Innovation is Continuous, and so is DevOps

The DevOps equation goes like this: Continuous Development + Continuous Testing + Continuous Integration + Continuous Implementation + Continuous Monitoring.

The Innovation equation goes like this: New Idea + Continuous Improvements + Continuous Deployment + Continuous Monitoring

Innovation is a process, and so is DevOps. Faster time-to-market is important for innovative products to thrive. DevOps innovation ensures that the development time becomes shorter and a quicker product-to-market cycle can be achieved. 

Development and operations team, when combined, achieved better results in 60% faster time than the traditional approach. Today, startup success also depends on how fast innovation can come into the market. 

However, is innovation all about survival and first-mover advantage? 

In recent times, innovation has more to do with “thrival” than “survival”. For new technologies and ideas to thrive, continuous improvements are necessary. 

While first-mover advantage ensures success comes early, sustainable innovation requires much more than DevOps innovation tech is critical. It focuses on continuously bringing changes that meet the dynamic customer requirements. Only and only then, any innovation will be able to survive in the long run. 

And the best thing – even when innovations don’t work out as planned and the product fails to achieve the desired outcomes, recovery becomes simpler. Since there is a lot of idea exchange between development and operations teams, they take accountability for their tasks in the process and roll back much faster. Traditional development process management may have led to the elimination of the entire project just because of a single failure. 


Today, if enterprises want to achieve faster application delivery, enhanced innovation, and a collaborative development process, then DevOps is critical. It helps to speed up the innovation process by offering a faster time-to-launch the product. And since it focuses on continuous integration and deployment, it becomes easier for innovative software solutions to thrive and compete better in the long run. 

Enterprises often need DevOps experts to manage their development process seamlessly.  If you need assistance on digital transformation and DevOps, Tntra is a software product engineering company that can help you.

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